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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. You can create a powerful self-service experience for the customer using?

A) The IBM Commerce Framework
B) The IBM Customer Service System
C) The IBM Customer Experience Suite
D) The IBM Enterprise Service Process Manager

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed customer interaction platform.

3. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer demographics, customer geography, customer affluence.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer potential, customer transaction capture, customer fulfillment.
D) Customer returns, customer purchases, customer order changes.

4. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

A) ILOG
B) Coremetrics
C) Unica
D) WebSphere Commerce

5. What are Smarter Commerce 'Service' offerings focused on?

A) Driving the customer to the call center sales channel.
B) Integrating the supply chain in order to support the call center.
C) Up-sell potential via call center interaction.
D) Flawless service across all customer interactions to anticipate needs and maintain loyalty.

Solutions: