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NEW QUESTION 13
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct Answers to this question.
- A. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- B. Matching logic works against existing records and against simultaneously imported data.
- C. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
- D. The number of best records can be configured for each contact.
- E. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
Answer: B,C,E
NEW QUESTION 14
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Configure the priority for each origin of contact ID.
- B. Make sure the source system is sending the Validation Status attribute.
- C. Load the more reliable data sources before other ones.
- D. Set up a communication medium for each source system.
Answer: D
NEW QUESTION 15
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answer: to this question.
- A. Analytics Stories
- B. Consumer reports
- C. System reports
- D. Operational reports
Answer: C,D
NEW QUESTION 16
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Browse Contact Data
- B. Import Monitor
- C. Marketing Application Jobs
- D. Data File Load
Answer: B
NEW QUESTION 17
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Key mapping of segmentation objects
- B. Segmentation objects and attributes
- C. Segmentation profiles
- D. Data sources
Answer: C
NEW QUESTION 18
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Dynamic
- B. Static
- C. Live
- D. Trigger-based
Answer: A
NEW QUESTION 19
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct Answers to this question.
- A. None
- B. None
- C. Export campaign history
- D. Do a hotfix export
- E. Create a change project
- F. None
- G. None
- H. None
- I. None
- J. None
- K. None
- L. None
- M. Add items to your software collection
- N. None
- O. None
- P. Check items of your software collection for inconsistencies and dependencies
- Q. None
- R. None
Answer: D,M,P
NEW QUESTION 20
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Shareable ID and the contact's full name
- B. Shareable ID and Additional ID
- C. Additional ID and the contact's full name
- D. Additional ID and the contact's address
Answer: C
NEW QUESTION 21
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. BI Admin
- B. System Administrator
- C. System Owner
- D. Application Creator
Answer: B
NEW QUESTION 22
Why would you enable the persistence of the predictive model?
- A. To save results for a certain time.
- B. To reuse the predictive model in another scenario.
- C. To save the score in profiles and use it in segmentation.
- D. To indicate the quality of the model fit.
Answer: B
NEW QUESTION 23
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By grouping marketing objects, such as programs and campaigns
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By allocating budget for marketing activities and plan budgets
Answer: C,D
NEW QUESTION 24
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Contact ID
- B. Start, End date
- C. Key identifier field
- D. Origin
- E. Description
Answer: B,D
NEW QUESTION 25
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. Custom Fields and Logic app
- B. User Interface Adaptation app
- C. Custom CDS Views app
- D. Add Custom View app
Answer: A
NEW QUESTION 26
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Manage interest
- B. User interface adaption
- C. User lists
- D. Map free text
Answer: D
NEW QUESTION 27
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Product categories
- B. Items of interest
- C. Product master data
- D. Sales order interactions
Answer: A,D
NEW QUESTION 28
You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct Answers to this question.
- A. Activate marketing area for campaign execution.
- B. Create and configure the marketing areas.
- C. Maintain marketing areas in the Provider Credentials app.
- D. Maintain marketing areas for custom fields.
- E. Assign the required roles and restrictions for users.
Answer: A,B,E
NEW QUESTION 29
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Paid search
- B. Trigger-based
- C. Facebook
- D. Mobile Campaign
Answer: B,D
NEW QUESTION 30
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define origins and a matching strategy.
- B. Define the campaign templates.
- C. Decide which APIs will be used and when.
- D. Draw an overview picture of your system landscape.
- E. Define marketing approvals.
Answer: B,D,E
NEW QUESTION 31
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C-C4H260-01 exam questions from PDFVCE dumps: https://www.pdfvce.com/SAP/C-C4H260-01-exam-pdf-dumps.html (82 Q&As)